市场研究公司Kantar的一项研究显示，由于冠状病毒升级，许多美国消费者在线下遇到空空的货架和商店混乱的情况，因而转向其他零售商或上网购买食品和日常必需品。
Encountering empty shelves and disarray at their regular stores, many U.S. consumers turned to other retailers or went online to buy groceries and daily essentials as the coronavirus outbreak started and then escalated, a study by market research firm Kantar revealed.
在接受调查的2000名美国人中，超过96％的受访者表示，他们无法获得他们想要的特定产品，导致42％的顾客转向其他零售商，而41％的顾客买不到自己想要的商品。
More than 96% of respondents said they weren’t able to get the specific products they wanted, leading 42% of those customers to go to other retailers and 41% to go without the items they sought.
因此，客户扩大了他们的“零售商目录”，Kantar表示。研究称，随着疫情的爆发，零售商店的平均数量从之前的4.1跃升至5.1，并指出，3月15日至21日这一周的零售行程增加了1.29亿次（特朗普总统宣布国家紧急状态）。
As a result, customers expanded their “repertoire of retailers,” according to Kantar. The average number of retailers shopped jumped to 5.1 as the outbreak got under way from 4.1 previously, the study said, noting that the one extra visit represented 129 million more retail trips for the week of March 15 to 21 (after President Trump declared coronavirus a national emergency).
当疫情开始时，零售渠道销量飙升，线上方式增加 93％，便利店（+ 67％），其次是药店（+ 45％），仓储式商店（41％），超市（+39） ％，美元店（+ 38％）和大卖场（+ 23％）。
Retail channels seeing the biggest surge in shopping trips when COVID-19 began were online (+93%) and convenience stores (+67%), followed by drugstores (+45%), warehouse clubs (41%), supermarkets (+39%), dollar stores (+38%) and mass merchants (+23%).
当病毒开始在美国传播时，46％的人花费在食品杂货和生活必需品上。消费者认为购买的最高产品是厕纸（41％），冷冻食品（40％），干/罐头食品（38％），清洁产品（36％），水（36％），鲜肉/海鲜（35 ％），新鲜水果/蔬菜（34％），乳制品（32％），面包类（32％）和谷类食品（31％）。
What did shoppers buy as the virus began to spread in the United States? Forty-six percent said they spent more on groceries and essentials. The top product purchases cited by consumers were toilet paper (41%), frozen foods (40%), dry/canned goods (38%), cleaning products (36%), water (36%), fresh meat/seafood (35%), fresh fruit/vegetables (34%), dairy (32%), bread/bakery (32%) and cereal (31%).
在4月3日至7日接受调查的受访者中，有34％的受访者表示，他们希望在未来几周内尝试新的零售商来获取所需的产品，以及调整购物预算。其中以下为受访者计划购物的新零售商名单：
Target（20％），Walgreens（14％），Dollar General（14％），Family Dollar /Dollar Tree（13％），Lowe's（13％），Aldi（12％），Costco Wholesale（12％），Amazon（12％）和Walmart online（11％）。
Among respondents, who were polled from April 3 to 7, 34% said they expect to try a new retailer in the coming weeks to get the products they want and to adjust their shopping budget. Consumers named Target (20%), Walgreens (14%), Dollar General (14%), Family Dollar/Dollar Tree (13%), Lowe’s (13%), Aldi (12%), Costco Wholesale (12%), Amazon (12%) and Walmart online (11%) as the new retailers they planned to shop.
资料来源：https://www.supermarketnews.com/consumer-trends/pandemic-pushes-shoppers-expand-retailer-repertoire
