根据Kantar的最新数据,在截至4月19日的12周中,爱尔兰的外卖食品杂货销售增长了17.2%。
研究显示,由于该国封锁,顾客平均每月在食品杂货上的支出增加了118欧元,每次购物增加四个额外物品。然而,最近四周杂货销售的同比增长22.5%,与3月相比略有放缓。
The sales of take-home groceries in Ireland increased by 17.2% in the 12 weeks to 19 April, according to the latest data from Kantar. The monthly grocery spend increased by €118 on an average with customers adding four extra items to their baskets per visit amid lockdown in the country, the study revealed. However, the year-on-year growth in grocery sales for the latest four weeks slowed slightly compared with March, to 22.5%.
在此期间,普通家庭访问杂货店的次数为19次,比去年同期少两倍。该研究还发现,约有10%的爱尔兰家庭在网上购买食品杂货,并额外花费2060万欧元。
The average household visited grocery stores 19 times during this period, two times lesser compared to the same period last year. The study also found that around 10% of Irish households shopped online for groceries and spent an extra €20.6 million.
成长最快的零售商:Lidl成为过去十二周增长最快的零售商,销售额增长了22.1%,市场份额提高到12%,而Aldi增长了15.6%,达到了11.8%的份额。
Fastest-Growing Retailer: Lidl emerged as the fastest-growing retailer in the 12 weeks, boosting sales by 22.1% and increasing its market share to 12%, while Aldi grew by 15.6% to hold an 11.8% share.
SuperValu的销售额增长了21.3%,市场份额为22.2%,超过了Tesco和Dunnes的21.7%。研究指出,在短期内,SuperValu的大型商店得益于购物者选择离家较近的门店,所以SuperValu成为过去四个星期内唯一一家没有减少客流量的零售商。
SuperValu saw sales grow by 21.3%, with a market share of 22.2%, surpassing Tesco and Dunnes at 21.7%. In the shorter term, SuperValu’s large store estate benefited from shoppers choosing to visit outlets closer to home, making it the only retailer not to experience reduced footfall in the past four weeks, the study noted.
“购物行为改变”:Berry补充说:“过去12周,购物者行为的变化总计使食品杂货支出增加了4.4亿欧元,但这笔额外支出以不同的方式影响着各个零售商。
'Change In Shopper Behaviour' : Berry added, “The change in shopper behaviour adds up to an extra €440 million spent on grocery in the past 12 weeks, but this additional spend is impacting individual retailers in different ways.
在封锁之前,Dunnes的顾客平均每次花费43.8欧元,已经比普通顾客多花了80%,这意味着与那些起点较低的杂货商相比,Dunnes的每次消费涨幅要小。因此,增长略落后于其他市场,但利润率非常低,排在首位的三家零售商只相差0.5个百分点。